Conference Paper

In this seminar I would like to show about the digitalization in marketing and its performing in our day to day life such as its needs, types and its advantages and also its disadvantages. Digitalization in marketing is playing a very important role in the economy. 

by Mallikarjun Raju Chikkodi "Digitalization in Marketing" 

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, 

URL: http://www.ijtsrd.com/papers/ijtsrd18669.pdf

Direct Link: http://www.ijtsrd.com/management/marketing-management/18669/digitalization-in-marketing/mallikarjun-raju-chikkodi

paper publication in management, international journal of management, ugc approved journals for management